Impetus is Rebranding to Keyrus

In February 2020, The Keyrus Group made a strategic investment in Impetus Consulting Group. A copy of that announcement can be viewed by clicking HERE.

The migration to the Keyrus name and logo will enable us to synchronize the global capabilities that we can offer our clients, complementing our core performance management capabilities with broader service offerings, including management consulting & transformation, data intelligence, and digital experience.

We are excited to share that today, Impetus will be transitioning our brand to the Keyrus brand. Please see the press release HERE for additional detail and visit for future updates from our team.

Impetus & Anaplan Sponsor Pharma Pricing, Reimbursement & Market Access Event

Join Impetus and Anaplan online December 2-3, 2020 for Pharma Pricing, Reimbursement & Market Access 2020 — a virtually staged conference. This conference will examine global pricing, market access systems and cost management techniques, as well as some of the most current trends and changes. This conference will bring together top and emerging pharmaceutical, biotechnology, and regulatory representatives to address the key issues of their industry.

While at the event, be sure to attend the Presentation on December 2nd at 11:30am EST from Impetus and Anaplan, featuring Kevin Jacokes – North America Industry Lead for Life Sciences at Impetus Consulting Group, Andy Smythe – Managing Director at Impetus Consulting Group, Rick Klein – Regional Vice President of Sales at Anaplan, and Brian Cullinan – Enterprise Account Executive at Anaplan.

Presentation Topic: Connected Commercial Planning, Decision-making, and Performance Management: Achieve Your Market Access, Pull-through, and GTN Channel Performance Outcomes.

  • Learn how organizations from top 10 global pharma companies to clinical-stage start-ups are making better, faster market access contracting decisions
  • Listen to how leading organizations are driving improvements to channel performance and producing better, faster, data-driven GTN forecasts and accruals for Finance and Accounting stakeholders
  • Watch a demonstration of a connected, flexible, collaborative planning and decision-making platform that brings together people, process, and data in one place to help you ask and answer questions about your business in real time

Impetus & Anaplan Sponsor Life Science Gross-to-Net (GTN) Summit

Join Impetus and Anaplan online November 16-18, 2020 for GTN 2020, the foremost and longest-standing event for model-sharing on strategic forecasting, accounting estimates, analytics, and financial reporting for life science companies. This event, virtually staged for 2020, will showcase pharma and biotech best practices for a well-designed, multi-faceted approach to Gross-to-Net management, effective forecasts, enhanced visibility, profitability, and control. With over 300 attendees, the networking is unparalleled and valuable.

While at the event, be sure to attend the Solution Summit hosted by Impetus and Anaplan, featuring Kevin Jacokes – North America Industry Lead for Life Sciences at Impetus Consulting Group, Andy Smythe – Managing Director at Impetus Consulting Group, Rick Klein – Regional Vice President of Sales at Anaplan, and Brian Cullinan – Enterprise Account Executive at Anaplan.

Discussion Topic: Contract Analytics and the GTN Process Using Anaplan. A presentation and demo showcasing a connected commercial planning capability: bring people and data together to discover your levers for market access, brand awareness, and profitability.

Live Session Times:

  • Tuesday, November 17, 2020: 9:00- 10:00am EST
  • Tuesday, November 17, 2020: 4:00- 5:00pm EST

CBI, an Informa business, is the health and life sciences industry leader in providing thought leadership, actionable data, bench-marking, case studies and regulatory information through a dynamic conference platform that facilitates innovation, collaboration and elevation across the pharmaceutical, biotechnology, medical device and healthcare industries.

You’re Invited! Anaplan Digital CPX 2020

Two Opportunities Available to Meet (Virtually) with Impetus’s Experts

Join Anaplan and Impetus for Anaplan’s Digital Connected Planning Xperience (CPX), kicking off September 15th and packed with live and on-demand sessions led by Anaplan customers, thought leaders, and planning experts.

During this virtual event, learn how to transform your business and how to take the next step in connecting planning processes across your organization. You’ll have the opportunity to discover the future of connected planning from industry experts, get VIP access to Anaplan product reveals, and an inside look at Anaplan’s vision for the future of Connected Planning.

Impetus team members will be leading two Group Interactive Sessions. During these sessions, connect with like-minded peers in small group breakouts to discuss a range of topics (be sure to bring your questions!). Learn new Anaplan tips and tricks, discover exciting use cases, and expand your network. Hosted by topical experts and Master Anaplanners.

Register today to be informed, inspired, and educated.

Impetus Welcomes 15 New Hires

Impetus’ latest team members hail from Los Angeles all the way across the country to New York City, with stops in Chicago, DC, Boston and Dallas.

They come to us with diverse interdisciplinary backgrounds including advisory, economics, finance, human capital management, manufacturing, supply chain, logistics and distribution, marketing, graphic design, risk management, data analytics, healthcare, cell/molecular biology, mechanical engineering, applied statistics, project management, business development, and business transformation.

All are connected by a common mission to create more Anaplan a-ha moments in the world.

We are excited to welcome them to the Impetus team: Bohan, Brad, Caroline, Charlotte, Diana, Ellen, Jackie, Jonathan, Laura, Megan, Monique, Nabeel, Timothy, Tom, Vivian!

Impetus Summer 2020 New Hire Class Meeting with our Enablement Instructors

Join Impetus and Anaplan at Finance & Accounting for Bioscience Companies: Virtual Event, Sept. 21 – 23, 2020

Join Impetus and Anaplan at Finance & Accounting for Bioscience Companies, a virtual coast-to-coast event for CFOs, Corporate Controllers, Accounting and Finance Executives, on September 21-23, 2020.

Uniquely geared to the nuances of life sciences companies, this comprehensive event brings together speakers and attendees from all over the country to provide financial strategies and accounting best practices as you transition from private to public, enter into collaborations, progress R&D, commercialize products, implement enterprise systems, cultivate talent, recognize revenue and communicate with key stakeholders. Join the brightest financial and accounting minds from the nation’s leading biotechs.

Impetus Managing Director Andy Smythe and Kevin Jacokes, our North America Industry Lead for Life Sciences, will be featured in the presentation “A Connected Commercial Planning Capability — Bring People Together, Discover Your Levers for Profitability” on Monday, September 21, 2020 from 1:15 – 1:45pm EST.

Anaplan Community Posts: Connected Planning Series Part 1 – How to Stay Connected with End Users

In Connected Planning: How Do We Get There?, Impetus’ Wendy Wen and Stephanie Kim introduce ways to maximize your Anaplan investment through Connected Planning. As part of the Connected Planning experience, a Center of Excellence can be formed with pillars focused on Enablement, Governance, and Expansion, all essential elements to maintaining a thriving Anaplan environment.

In this edition, let’s start with some tactical tools that will strengthen the pillar of Governance. Wendy and Stephanie authored How to Effectively Manage Request from End Users, which focuses on what happens after end users have been interacting and planning in their Anaplan Model(s). How do you ensure your end users are still engaged and happy? How do you keep your model healthy and up-to-date? Share what has worked with your team and let us know what you think in the comments.

More to come in this blog series as we tackle the other two pillars of Enablement and Expansion within a Center of Excellence.

Anaplan Community Post: “Real-time Insights for Pharma Commercial Business Leaders”

Impetus’ Kevin Jacokes is a featured contributor to Anaplan Community this month, sharing his insights on how commercial business leaders in the pharma/biopharma industry are using the Anaplan platform to solve for three key challenges:

  • Challenge 1: Where should I invest my next dollar of commercial spend?
  • Challenge 2: How can I maximize the interactions our field reps have with prescribers?
  • Challenge 3: We are making decisions based on stale, incomplete, and misaligned data. How can I speed up our team’s information access and turnaround time?

Visit the Anaplan website to learn more about Real-time Insights for Pharma Commercial Business Leaders.

July Summer Learning Series: Free, Fun, For All!

Join Impetus Experts for “Zoom a Friend” Level 2 and Deep Dive Office Hours

For July, Impetus is bringing back our Anaplan “Zoom a Friend” office hours series from April and May. Learners of all levels are welcome! From hosting past office hours, we discovered that bringing together Anaplan learners from different backgrounds and achieving a-ha moments together is an incredibly valuable and rewarding experience for all.

Level 1 Certification

For learners new to Anaplan, begin by completing Anaplan’s Level 1 Model Building training. The online version of this course will take about 25-30 hours to complete. For independent learners, check out the Anaplan Independent Learner Free 90-Day Trial here.

Level 2 Certification

The next step in your learning journey is Anaplan’s Level 2 Model Building. This course is available on-demand from Anaplan and takes approximately 30-40 hours to complete. The training program includes over 40 micro-lessons (5-10 minutes in length).

To assist you with this effort, Impetus is making its Solution Architects and Master Anaplanners available for free office hours via Zoom. Based on feedback from previous office hours sessions, we have pre-selected a few topics to discuss in more detail (booleans, dynamic cell access, etc.), but we will continue to prioritize questions from the group during the sessions.

Office Hours Agenda:

  • 5 Minute Intro
  • Open Office Hours:
    • Note where you are on L2
    • Please be sure you’re comfortable sharing your screen
    • If you have any questions you’d like to send us beforehand, please send to 

Deep Dive! (figuratively, not literally)

As you continue your learning journey, join us for 1-hour sessions to deep dive into the following topics and chat with other Anaplanners. We originally designed the content for those looking to become Master Anaplanners. However, we have learned from previous attendees that the material is valuable for Anaplanners at all levels. Please join us if any of the following topics are of interest to you:

  • Center of Excellence: What, Why, How? What do you need to know about a Center of Excellence? Why is it important? Who owns it? How is it governed? What are its responsibilities?
  • Model Governance: ALM and Data Maintenance What are some best practices for managing large sets of data and maintaining a healthy Development-Production environment (ALM).
  • Data Integration 101: Anaplan Connect and other tools What tools are available to automate the movement of data in and out of your models? What are the pre-requisites to set up Anaplan Connect?
  • Tips and Tricks for Solution Architects: Sparsity and Performance as it relates to Formula’s and User Access What are ways to improve performance and decrease sparsity as you build more complex models?

We look forward to seeing you in July!


Please register using the links below. To ensure we provide quality coaching, we will be limiting office hour participants to the first 8 registrants.

“Zoom a Friend” Office Hours: Anaplan Level 2 Certification

Date & Time
(Click date below to register)
Topics & Tutors
Tuesday July 7: 2:00pm-3:00pm PDTBooleans
Impetus Tutors: Stephanie Kim, Billy Kloss
Tuesday July 21: 2:00pm-3:00pm PDTDynamic Cell Access
Impetus Tutors: Stephanie Kim, Billy Kloss

“Zoom a Friend” Office Hours: Deep Dives

Date & Time
(Click date below to register)
Topics & Tutors
Tuesday July 14: 9:00am-10:00am PDTCenter of Excellence: What, Why, How?
Tips and Tricks for Solution Architects: Sparsity and Performance as it relates to Formula’s and User Access

Impetus Tutors: Wendy Wen, Jon Newcomb
Tuesday July 28: 9:00am-11:00am PDTModel Governance: ALM and Data Maintenance
Data Integration 101: Anaplan Connect and other tools

Impetus Tutors: Scott Eckman, James Straton

Webinar: The Art and Science of Profitability- Bridging the Gap Between Sales and Finance

How can you combine the “art” of selling with the “science” of data and technology?

Most organizations tend to focus on revenue growth when managing their sales plans (setting quotas, measuring performance, etc.). However, not all revenue is created equal. Only through insights into where profit is won and lost can sales teams create maximum value for the organization. Join Impetus’ Jon Newcomb and Wendy Wen as they explain how you can leverage Anaplan to more effectively connect the offices of sales and finance by using financial metrics to support a more thoughtful sales planning process.

Click HERE to register for this on-demand webinar.

Click HERE to access our one-pager outlining SPM & Profitability Analytics.