Leadership Team

Alex Cohen

Alex Cohen is the President and founder of Impetus Consulting Group. He has over eighteen years of consulting experience in the areas of strategic cost management, performance management and business intelligence. Alex specializes in driver-based modeling with extensive implementation expertise in Activity-Based Costing/Management (ABC/M) and driver based planning. He has led initiatives providing solutions to clients in a wide variety of industries including: Financial Services, Insurance, High Technology, Energy, Manufacturing, Distribution, Gaming/Entertainment, Social Media and Retail.


Karen Trainer

Karen Trainer is the Managing Director of the West region at Impetus Consulting Group. Karen possesses a unique convergence of talent and experience acquired throughout her eighteen years in professional services. She has held multiple roles at large and boutique consulting firms including leading business development efforts with a strong focus on marketing and partner channel management as well as providing world class planning and forecasting solutions for clients in Retail, Technology, Financial Services, Medical Device, and Manufacturing.


Andy Smythe

Andy Smythe is the Managing Director of the South region at Impetus Consulting Group. Over the past fifteen years, Andy has held roles in project management, consultative sales and global marketing. Fluent in German, he lived and worked in Europe and South America for five out of ten years in Supply Chain, Professional Services and Information Management industries.  He applies his years of practical experience across a myriad of sectors to drive to quality engagements and support clients as they deploy technology to solve their most important business problems.


Joshua Mueller

Josh Mueller is the Director of Operations at Impetus Consulting Group. He oversees the day-to-day operations of Impetus including financial, legal and HR functions. Josh has over fifteen years of experience in operations and finance with a decade specifically working with EPM & BI professional services firms. An adherent of practical solutions and strong organizational culture, Josh works closely with the rest of the Impetus’ leadership team to maintain an environment where both the company and its employees thrive and prosper.