Red-Carpet Ready: How Estée Lauder transformed pricing planning, strategy and analytics from basic to beautiful.
Do you have planning processes that are challenging to scale? Is pricing an important element of your business—and one that you’d like to be smarter about as an organization? Learn how the Estée Lauder Companies (ELC), the global leader in prestige beauty, made price planning beautiful with Anaplan. Price planning was a SKU-level global process previously done in spreadsheets, so ELC focused on process improvement throughout its implementation and established a dynamic, connected system to access pricing data and reports, plan for new launch price points, and strategically plan portfolio price changes several times annually, eliminating pain points throughout. Learn how a pricing (financial planning and analysis) team was able to create their Anaplan model, connect it to existing SAP systems, and pilot and roll out the model to approximately 900 marketers and finance team members across more than 40 market locations in less than six months. Learn how a Pricing (FP&A) team was able to create their Anaplan model, connect it to existing SAP systems, pilot and roll out to approximately 900 marketers and finance team members across more than 40 market locations in less than six months.
Speakers: Matthew Daniel (Impetus Consulting Group) Lindsay Alexander (The Estée Lauder Companies)