Matthew Daniel, a manager at Impetus will be delivering the co-presentation with Lindsay Alexander, Executive Director of Strategic Pricing for Estée Lauder Companies. Their presentation Red-Carpet Ready: How Estée Lauder transformed pricing planning, strategy and analytics from basic to beautiful will describe how the partnership between Estée Lauder and Impetus transformed a disparate, antiquated, Excel heavy process into a robust, global price planning and reporting solution for over 900 users.
Matthew serves as Project Manager for Impetus using Agile and Project Management Professional (PMP) methodologies. He has implemented numerous Anaplan solutions with use cases including strategic pricing, FP&A, budgeting and planning, S&OP, and clinical trials forecasting.
Lindsay is a leader in the finance and strategy organization at the Estée Lauder Companies (ELC), a portfolio of prestige beauty brands that includes Estée Lauder, Clinique, MAC, Jo Malone London, La Mer, Tom Ford Beauty, Too Faced, and many more. Lindsay led a global rollout of Anaplan in 2017 to enable pricing planning, analytics, and decision-making.
Their presentation is scheduled for Tuesday, March 6th in the Pinyon Ballroom 6 from 11:00am – 11:35am.
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